Spanning multiple cities — San Diego, Chino Hills, Katy, Houston, Atlanta, and major pop-culture events like ComplexCon — the Speed Café series redefined how fans experience the Sonic brand in real life.

Scope:

• Full in-house execution: concept, design, menu creation, apparel, merchandise, marketing, and buildouts.

• Custom themed interiors and exteriors, mascot integrations, vehicle wraps, live performances, and celebrity appearances.

• Aligned with major SEGA launches including Sonic Mania, Sonic 3 (Film), Sonic & Shadow Generations, and the Sonic Symphony concert series.

• Exclusive merchandise: 20–50 SKUs per activation, including fan-favorites that continue to sell on secondary markets.

• Custom menus for each city featuring viral items like the Chili-Cheese Dog and Knuckle Sandwich.

• Rapid execution: 3–4 months from concept to launch, 7-day installations, executed coast to coast.

Impact:

• 2,500+ visitors opening day in San Diego, with lines stretching three blocks.

• 3,000+ visitors daily during Atlanta’s opening weekend, maintaining record attendance for three days.

• 1,500+ average daily visitors across non-event days in multiple markets.

• $2.5M+ ad value across all activations, 300M+ cumulative reach, and coverage from major outlets including FOX News, IGN, SEGA Empire, Yahoo!, and more.

• Consistently recognized as one of the top attractions during San Diego Comic-Con and major gaming events.